Turning things around
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Roberto Levak
A woman in white t-shirt and glasses holding a big pile of dollars like playing cards

Digital Marketing Budget Allocation: Get the Most Out of Your Investment

You’re staring at a spreadsheet, trying to split up your digital marketing budget in the smartest way possible. Facebook? Instagram

September 5, 2023
Roberto Levak
psychographic-targeting-cover

Psychographic targeting – using psychology in marketing

One thing has become clear in the sea of marketing data: the days of one-size-fits-all marketing are over. Psychographic targeting has become...

May 10, 2022
Roberto Levak
marketing_mix_modeling_research_campaigns

Two things you need to do before you start planning digital campaigns

Find out two very important things need to be done long before you decide to go on Facebook, Instagram, Google or plan digital campaigns.

February 2, 2022
Roberto Levak
Breakdown effect - Scaling Facebook Campaigns

What stops you from scaling Facebook campaigns?

Find out how the Breakdown effect stops you from (cheap) conversions while scaling Facebook campaigns.

November 10, 2021
Roberto Levak